Acclaim CEO Howard Marks and Free-to-Play MMOs2009-09-10 00:00:00in 2005, CEO
Howard Marks has set out to bring a traditionally Eastern vision of MMORPG business practices to the Western market. He's on the vanguard of a new trend in the genre, but one that eschews the traditional measures of success. People can't count box sales, Acclaim's games don't sit in Wal-Mart and there are no subscription numbers to speak of, the games are not only free to download, but free to play. Yet, ...